Business Owners
For founders who want to understand, launch, and improve advertising campaigns for their products or services.
FOR FOUNDERS & ASPIRING ADVERTISERS
Learn the Skill Behind Acquiring Customers Online.
Learn how paid advertising works through practical training and 90 days of group mentorship, whether you're growing your own business or developing your skills as an advertiser.
Video presentation — coming soon
Apply for Mentorship
Application required. Limited individual guidance is subject to program capacity.
WHO THIS IS FOR
Built for people who want to understand advertising, not guess at it.
The Ad Lab is a working education in paid acquisition. It suits two kinds of people — both of whom need the same underlying skill.
Aspiring Advertisers
For people who want to develop practical advertising skills, understand campaign performance, and learn how paid acquisition works.
WHAT YOU'LL LEARN
Six areas of study, taught in the order they matter.
The program emphasizes understanding and applying advertising principles rather than memorizing platform buttons. Platforms change; the reasoning behind a campaign does not.
Paid Acquisition Fundamentals
01How advertising actually creates demand, how spend becomes customers, and the economics that decide whether a campaign works.
Customer Research & Offers
02Understanding who you're speaking to and what you're asking them to buy before a single ad is written.
Advertising Creative Strategy
03Turning research into angles, messaging, and creative direction that can be tested and judged on evidence.
Meta Ads Campaigns
04Building campaigns inside Meta's advertising system — structure, audiences, placements, and the decisions behind each setting.
Performance Data & Optimization
05Reading the numbers correctly, separating signal from noise, and deciding what to change and what to leave alone.
Testing & Scaling Principles
06Running disciplined tests and expanding what works without breaking the results you built.
You'll leave with a way of thinking about paid acquisition that holds up when the interface, the algorithm, or the platform changes.
INSIDE THE MENTORSHIP
90days
A structured ninety days, not a library of videos.
The mentorship combines recorded instruction with live group discussion and practical work, so learning is applied rather than collected.
01
Structured recorded video training
Sequenced lessons that build on each other, released in a deliberate order rather than a folder of unrelated videos.
02
Weekly live group Zoom Q&A sessions
A recurring live session to ask questions, review what you're working on, and hear how others in the group are approaching the same problems.
03
Access to recorded mentorship call replays
Every live session is recorded, so you can revisit an explanation or catch up if you miss a week.
04
Downloadable learning resources and frameworks
Reference material and frameworks you can use directly on your own campaigns and keep afterwards.
05
Practical learning exercises
Work that asks you to apply each principle to a real product or offer, instead of only watching someone else do it.
Guidance is delivered in a group format. Individual feedback is limited and subject to program capacity.
Founder, The Ad Lab · Singh Digital
MEET THE FOUNDER
Taught from practice, not from theory.
The Ad Lab is built by the founder of Singh Digital, where he works on paid acquisition for clients — planning campaigns, writing creative direction, reading performance data, and making the calls that decide where money goes next.
Alongside client work, he applies the same principles to businesses he is building himself. That combination is the reason the mentorship is structured the way it is: the material comes from campaigns that had to work, not from a curriculum assembled in advance.
The aim is straightforward. Teach the reasoning behind paid acquisition clearly enough that you can run your own campaigns and understand why they succeed or fail.
HOW IT WORKS
Four steps, from watching to enrolling.
- 01
Watch the introduction
Start with the presentation at the top of this page to understand how the mentorship is structured and who it's for.
- 02
Submit a mentorship application
Tell us about your business or your goals, and where you currently are with advertising.
- 03
Our team reviews your application
We review every submission and contact suitable applicants directly. Applications are read individually, not scored automatically.
- 04
Enroll and get access
If accepted, review the enrollment terms, complete payment, and receive access to the student platform.
Submitting an application does not guarantee acceptance.
FREQUENTLY ASKED QUESTIONS
Questions worth asking before you apply.
NEXT STEP
Ready to Take Advertising Seriously?
Explore whether The Ad Lab's mentorship is the right fit for your goals.
Apply for Mentorship
Application required. Limited individual guidance is subject to program capacity.